● SENIOR PERFORMANCE VIDEO EDITOR · UGC & VSL
Ads that stop
the scroll.
Edited by
a creator.
I’m Coco — a senior performance editor for e-commerce and DTC brands. I cut UGC, AI-UGC and VSL ads built around hooks, pacing and retention, and I test every idea on my own TikTok first: 5.4M views on my top 3 product videos.
Meet Coco. Watch my intro.
5.4M
views on my top 3 product videos
Edited and posted on my own TikTok, where I test every idea first.
6+ yrs
crafting winning creatives
24.4K
TikTok followers
230.5K
TikTok likes
THE AI & EDITING TOOLS IN MY WORKFLOW
WHAT I MAKE
01
UGC & AI-UGC ads
Native-feeling ads for TikTok, Reels and Meta that don’t look like ads.
— Scroll-stopping hooks & captions
— Creator-shot or your own footage
— AI-UGC with HeyGen & Kling
02
Video sales letters
Long-form VSLs paced to hold attention all the way to the offer.
— Retention-first structure
— Motion graphics & b-roll
— Kinetic captions
03
Hook tests & variations
Multiple hooks, cut-downs and versions so you can test fast and scale winners.
— Multiple hooks per concept
— Platform-ready cut-downs
— Notes on what to test next
PROOF FROM MY OWN FEED
Proof, not promises.
Tested on my own TikTok.
I sell products on TikTok Shop using the same hooks, pacing and captions I bring to client ads. These are my three biggest — public numbers as of October 2026.
01 · TIKTOK SHOP · SEP 2026
2.0M views
Wired quad-core earphones. A price-vs-quality hook, a fast feature stack and captions that carry the sound.
— 7.5K likes · 2.2K saves · 531 shares
— Hook: big sound, small price
— Shot, edited and posted by me
02 · TIKTOK SHOP · SEP 2026
1.9M views
Same earphones, new angle: a gaming-setup hook with a clear HiFi demo in the first three seconds.
— 5.7K likes · 993 saves · 383 shares
— Hook: good sound, low price
— Posted the same day as #01
03 · TIKTOK SHOP · SEP 2026
1.5M views
A reply-to-comment video: I stress-test the earphones on camera to answer a doubter. Objection handling as the hook.
— Reply-to-comment format
— Durability test as the hook
— Posted two days after #01
Why hire me.
Creator instincts.
On both sides of the camera
I shoot and post UGC myself, so your ads are cut the way real creators talk — native, not produced.
Retention is the brief
Every cut is judged on hook, hold and click-through — not just on how it looks.
Plugs into your system
I work inside your SOP, brief and review tools from day one — or help you set them up.
HOW IT WORKS
Aligned fast.
Delivered ready.
A simple four-step process that starts with a short form, so our first call is focused on your brand. Whether you already have an SOP or we build one together, I plug right into your team.
01
Tell me about your brand
Fill out a quick form about your brand, products, goals and the support you need. It helps me see where I can add the most value before we talk.
02
Let’s align
Once I’ve reviewed your form, we’ll jump on a short intro call to talk through your needs, creative direction, scope and timelines.
03
Delegate with confidence
Have an existing workflow or SOP? I’ll fit right in. Starting from scratch? I’ll help set up a simple process to organize your assets, align on priorities and get editing underway.
04
Grow with me
Think of me as a long-term creative partner. I focus on on-time delivery and intentional edits that communicate your product’s value and support your sales goals, using your feedback and available performance insights to keep improving together.
TESTIMONIALS
What clients say.
“…he also has a strong instinct for what makes content perform in today’s digital landscape.”
Shaun Lewin
Creative Director, GR0
“His edits are great and he keeps up with our content calendar for consistent posting on social media.”
Aaron Arslan
Founder, Arslan Fleet
“…he is a talented video editor and a wonderful person to collaborate with.”
Nehuén Mingote Kisler
Head of Video, Hatch
About Coco.
Editor-founder.
Made in Puerto Princesa, Palawan
Freelance editor since 2019, now a senior editor for e-commerce brands, agencies and creators — including GR0, Arslan Fleet, Hatch and NX1 Project.
Founder of VAMasteryHub
I run a team of Filipino editors making performance creative for DTC brands — so when your volume grows, I can scale with you.
Faith first, then discipline
God at the center, a daily post on my own feed, and fast, honest iteration on yours. Consistency is the skill behind every other skill.